Applications for 2021 have closed

To register your interest for 2022, please email us at tastingaustralia@sa.gov.au


Overview

In 2021 Tasting Australia presented by RAA Travel will be held from 30 April to 9 May. Ten days and two big weekends will unfold across metropolitan Adelaide and regional South Australia.

Situated in the heart of the CBD, Tasting Australia’s free festival hub Town Square attracted more than 64,000 people in 2019, and still the public appetite for authentic, delicious food is unwavering.

Tasting Australia invites local restaurants, caterers and food purveyors to apply to be part of Town Square in 2021, to offer the festival’s discerning and ravenous guests new, exciting and moreish morsels.

In 2021 we are looking to revamp our vendor theme as we did in 2017 / 2018 with “Charred” and subsequently “Small Plates” 2019. This introduction of a universal theme was hugely popular with both the vendors and the public who attended the event, keeping Tasting Australia at the forefront of culinary festivals in Australia.

We are asking you, the vendors who are the prominent face of the hub of the festival to push yourselves by putting the absolute best on offer showcasing the best of South Australian produce under the simple theme of produce heroes.

Applications will be personally assessed by us and our team to get the best mix of offerings. We are here to offer guidance and answer any questions that you may have. We will potentially be asking you to do a tasting for us to assist with the selection process.

Thanks again for your interest and we look forward to seeing what amazing offerings you present to us – Simon Bryant


Benefits for Town Square Vendors

Tasting Australia is a platform to showcase your product to a highly engaged and hungry audience – draw on the authority and industry respect the Tasting Australia brand has built over 20+ years; this is your chance to take part.

Joining Tasting Australia as a Town Square vendor allows you to use the Tasting Australia logo to market your involvement in the festival. You will also benefit from the overarching marketing and communications activities for the entire festival and may receive additional support through various targeted digital, social and publicity campaigns. All revenue from sales in Town Square remains with the stall holder. Further details about what is supplied for each site are available on the application form.

Benefits:

  • Provide access to a national and international audience
  • Platform to launch a new product, dish or brand
  • Activate to captive food and beverage-loving audience
  • Broadcast your brand to a winder audience 
  • Opportunity to collaborate with other businesses
  • Be a part of South Australia’s premium food and beverage festival
  • Inclusion in the Tasting Australia 2021 printed program – distributed in The Advertiser statewide, plus additional 40,000 locally and interstate
  • Inbound interstate and international media
  • Inclusion on the Tasting Australia website, e-newsletter, social media channels
  • Dedicated contact person

Application Information

Each Vendor is encouraged to submit four to six dishes. You may wish to submit a larger offering but ultimately we are after quality not quantity.

We have two spots dedicated desert vendors, some savoury vendors may elect to add a desert item, but this is not essential.

We want specialists, and theatre where cooking apparatus are central to the stall, in full view of the public and to create a visual spectacular for guests.

This is the hero for each vendor, along with the specialist product, that then has variations because of change of protein or sauce – less is more here.

Price point guide
As a guide, we recommend charging $7 for a snack and around $20 for a large meal – but if you want to throw a lobster/wagyu or liquid gold in one of your offerings as a Signature Dish of the Day / Week we understand, and invite you to charge accordingly.

This should be something exceptional that really adds value to your regular menu. Dishes must be easy to eat, stand up, portable and fast to serve.