This year for the first time we introduce the inaugural Tasting Australia Winter Series presented by RAA Travel. The Tasting Australia festival is continually growing and evolving, and we are excited to engage with the local food and beverage industry year-round with an exciting series of events.

The Tasting Australia Winter Series has been designed to further highlight, promote and feature South Australian eating and drinking events and venues. With a winter focus, the series will celebrate the seasonal produce and experiences that the time of year has to offer, with a whole new way for Tasting Australia patrons to explore every flavour of South Australia.

The Tasting Australia Winter Series will be held from 1 July - 31 July. The Winter Series will be capped at 30 events.

In 2021 you can be part of the story. Join the Tasting Australia Winter Series program and let the festival’s audience discover you.

About Winter Series Events  Benefits of Participating Get Involved Key Dates Submit an Application


About Winter Series Events

The Winter Series events are independently hosted and form the Tasting Australia Winter Series presented by RAA Travel program.

We encourage businesses across Adelaide and regional South Australia to focus on what sets them apart. In doing so, we aim to inspire eventgoers to travel regionally and discover a new side of their favourite South
Australian products and venues this winter. This might be a meal, tour, tasting, foraging experience or something else entirely. The most successful Tasting Australia events are experiential. Our audience wants to be immersed, get their hands dirty, learn and savour Australia’s best.

We encourage you to offer guests the chance to get off the beaten track, experience hands on classes around the kitchen table or try food and beverages exclusively available for that day only. Each nominated event is assessed by Festival Director Simon Bryant and the event management team to ensure they meet the Tasting Australia criteria. Acceptance into the program isn’t guaranteed, but organisers will work with interested parties where possible in creating the perfect Winter Series event.

All Winter Series events must take place between 1 July - 31 July.


Benefits of Participating

Acceptance into the Tasting Australia Winter Series presented by RAA Travel program includes a range of benefits.

Hosts have the right to use the Tasting Australia trademark to market their event. They will also benefit from the overarching festival marketing and communications activities and may receive additional support through various targeted digital, social and publicity campaigns.

All ticket revenue after booking fees goes directly to the event holder, and likewise all costs associated with running the event remain the event holder’s responsibility.

The Tasting Australia Winter Series presented by RAA Travel is a platform to showcase your product to a highly engaged and hungry audience – and to draw on the authority and industry respect the festival has built over more than 20 years.


Get Involved

Find all the information you need to know about Winter Series Events in this handy application booklet.

In the booklet you will find detail on:

  1. The Winter Series Events and some thought-starters on what kind of events work for the Tasting Australia audience

  2. The support you will get from Tasting Australia throughout the entire process

  3. Different event packages to select from

  4. The application process, step by step

  5. How to submit your application


Key Dates

Applications Close:
Wednesday, 19 May

Notification of Acceptance:
Monday, 24 May

Package Payment Due:
Thursday, 27 May

Online Sales Open:
Monday 31 May


Submit an Application

All applications are managed through Eventotron which is a festival registration and management system that provides a fast, simple way to apply for the Tasting Australia Winter Series program.

All marketing approvals and payment of acceptance fee will also occur via this system. Eventotron is used by the biggest festivals around the world, including Edinburgh Fringe Festival and Sydney Fringe Festival.

Follow this step-by-step process:

Go to eventotron.com

Register as a new user
Note: if you have applied for a past Tasting Australia event, you can use your same credentials

Login using the email and password you just created
Note: if you have applied for a past Tasting Australia event, you can use your same credentials to login and move to step 5.

Click on Complete your Profile if prompted

Search for "Tasting Australia Winter Series 2021" within Festival tab (not the event tab) in the top left hand corner

Click the blue Apply button

Enter event name – click on next
Note: Before applying for your event, we recommend you have your event concept formed. See page step 1 page 7 of our application booklet for more information

Work your way through the application form
Note: You can save and revisit at any time before Wednesday 19 May. 

Once all sections are complete select Click to complete your registration

If you have any issues throughout the application process, please contact us at tastingaustralia@sa.gov.au