29 Nov 2019

Tasting Australia welcomes RAA Travel to the event family today, as presenting partner for the next three years.

Hon David Ridgway, Minister for Trade, Tourism and Investment announced that Tasting Australia has entered into a partnership with RAA Travel, which will now see the event referred to as Tasting Australia presented by RAA Travel.

“With more than 740,000 members, RAA is one of state’s largest and oldest organisations and is an icon of South Australia. We want to welcome RAA’s members to the partnership with Tasting Australia, and see the association with the travel industry grow even further, “said Minister Ridgway.

“Last month South Australia’s tourism sector hit a new record and all time high $7.6 billion spend by visitors to the state over the past year and our diverse eating and drinking experiences contributed to this result. Tasting Australia presented by RAA Travel gives us another platform and vehicle to entice foodie fans over the border.”

“This year Tasting Australia attracted 64,000 visitors to Town Square as well as 11,000 event specific visitors from interstate and overseas, generating $5.5M into the state’s economy, confirming that Tasting Australia has an event on the menu to suit all tastes,” said the Minister.

RAA General Manager Travel Gina Norman, said that  RAA Travel achieved 100 per cent revenue growth for its Experience SA program in 2018-19 and the partnership with Tasting Australia aimed to further cement RAA’s reputation as a leading SA travel expert.

“RAA is really excited about our new partnership with Tasting Australia. We can see the synergies between our two brands and believe together we can bring both the event and RAA Travel to a broader audience,” said Ms Norman.

“Through the Tasting Australia program, RAA Travel will be able to offer SA and interstate visitors seamless opportunities to extend their South Australian adventures. [AS1] 

“We want more South Australians to explore their own backyard.”

RAA Travel is one of SA’s leading travel agencies. It has 600 products across 400 South Australian tourism experience providers ready to serve all South Australian travelers.

Festival Director, Simon Bryant welcomed RAA Travel to Tasting Australia, reconfirming the importance of private sector partnerships.

“We as a Festival are always happy to welcome another iconic South Australian organisation to our table where there is strong alignment,” said Simon Bryant.

“Corporate partnerships and sponsorship are critical to the ongoing growth of our event. I am excited and looking forward to working with RAA Travel to share their story.”

The Tasting Australia presented by RAA Travel event program will be released on 5 December 2019.