D’Arenberg’s embrace of Tasting Australia

13 April - by Lucy Rundle

Words by Lucy Rundle

Tasting Australia, South Australia’s premium eating and drinking festival is in its 21st year and enjoying new and exciting partnerships.

Look no further than d’Arenberg Wines, which has its own specially-constructed bar in Town Square, presenting a substantial offering from its range of over 70 wines.

The festival supports premium local and regional produce from South Australia, which is a perfect fit for the Osborn family of d’Arenberg, which has been tending vineyards in McLaren Vale since 1912.

Tash Stoodley, marketing manager at d’Arenberg, says the festival brings both new and old customers to the brand, and provides a great opportunity to let people know about the variety of experiences d’Arenberg offer. 

“Only 40 minutes away in McLaren Vale, there’s a lot on at d’Arenberg," she says. 

"You can get grounded at the blending bench to make your own wine or head upwards for an exhilarating helicopter ride over the vines.” 

There is also the newly-built d’Arenberg Cube, which is presenting the Surrealist Ball on the first Saturday of the festival. 

“The festival has something for everyone,” continues Stoodley, “Whether you’re new to the wines or a die-hard fan of the brand.”

Winemaker Chester Osborn is also contributing to the wine masterclasses, held at Tasting Australia’s Town Square in conjunction with East End Cellars. 

Here, you have an opportunity to sample some interesting wines in a totally unique exploration of winemaking as it is passed from one generation to the next.

“Wine is a puzzle,” says Chester, explaining that d’Arenberg’s new tasting building is modelled on the iconic Rubik’s cube puzzle. 

“We’ll show you the mystery, show you what you don’t know, and explain some of it.”

D’Arenberg’s marketing is fun and different. The wines are unforgettable, striking with their stripy labels, and are all now certified organic and biodynamic. 

Fruit-forward, aromatic with lovely long tannins giving a wonderful finish, they easily hold their own among Australia’s great wine brands. 

Adding to the mystery are some interesting, tongue-twisting names, such as the Cenolsilicaphobic Cat, also the name of their wine club, which means a cat who’s afraid of an empty glass. 

Try saying that after a glass or two!

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