About Associated Events  Benefits Get involved Key Dates Submit an application

In 2021 Tasting Australia presented by RAA Travel will be held from 30 April to 9 May. Ten days and two big weekends will unfold across metropolitan Adelaide and regional South Australia.

This annual festival showcases the nation’s best alongside home-grown heroes – chefs, winemakers, distillers, producers, restaurateurs and more – delivering a full-bodied, locally grown offering that continues to attract international acclaim. Bold, fresh and uniquely South Australian experiences shape the program, with associated events a crucial part of the picture.

Tasting Australia presented by RAA Travel is set to be both a chance to celebrate the local hospitality industry and to support businesses in their recovery from a tumultuous time. Devastating bushfires followed by the COVID-19 pandemic have tested the sector like never before.

Through months of uncertainty we’ve reflected on the importance of gathering to enjoy food and beverages, and on the fact that these experiences are about much more than a meal. We connect with people, produce and place as well — elements Tasting Australia will continue to honour on its return.

In 2021 you can be part of the story. Join the Tasting Australia program and let the festival’s audience discover you.

About Associated Events

Associated events are independently hosted and form part of the broader Tasting Australia program. In 2020, prior to cancellation, the associated events program was made up of over 110 events, in venues all across Adelaide and South Australia.

We encourage businesses to focus on what sets them apart – and in doing so to encourage festival-goers to travel regionally and discover a new side of their favourite South Australian products and venues. This might be a meal, tour, tasting, foraging experience or something else entirely. What’s the best way to tell your story?

The most successful events in recent years have been experiential. Our audience wants to be immersed, get their hands dirty, learn and savour Australia’s best. We encourage you to offer guests the chance to get off the beaten track, experience hands-on classes around your kitchen table or try food and beverages available only that day.

Each nominated event is assessed by festival director Simon Bryant and the event management team, to ensure they meet the Tasting Australia criteria. Acceptance into the program isn’t guaranteed, but organisers will work with interested parties where possible to provide opportunities to be involved.

All associated events must take place during Tasting Australia (30 April – 9 May).

Benefits for Associated Events

Acceptance into the Tasting Australia program for associated event holders includes a range of benefits.

Hosts have the right to use the Tasting Australia trademark to market their event. They will also benefit from the overarching festival marketing and communications activities and may receive additional support through various targeted digital, social and publicity campaigns.

All ticket revenue after booking fees from an associated event goes directly to the event holder, and likewise all costs associated with running the event remain the event holder’s responsibility.

Tasting Australia is a platform to showcase your product to a highly engaged and hungry audience – and to draw on the authority and industry respect the festival has built over more than 20 years.

  • Access to national and international audiences
  • Use the festival platform to launch a new product, tour or experience
  • Communicate with a captive food and beverage-loving audience
  • Promote your brand to a wider audience
  • Opportunity to collaborate with other businesses
  • Join South Australia’s premium food and beverage festival
  • Inclusion in the Tasting Australia 2021 printed program – distribution in The Advertiser statewide, plus additional 40,000 copies locally and interstate
  • Dedicated PR and marketing support
  • Work with inbound interstate and international media
  • Be seen on the Tasting Australia website and social media channels
  • Liaise with a dedicated contact person 

Get involved

Find all the information you need to know about Associated Events in this handy application booklet.

In the booklet you'll find..

  1. A detailed overview of Associated Events and some thought-starts on what kind of event works for the Tasting Australia audience

  2. The support you will get from Tasting Australia throughout the entire process

  3. Choose from different event packages that work for you

  4. A step-by-step of the application process

  5. How to submit your application

  6. An overview of the 2020 festival

Key Dates

Applications Close:
Sunday, 18 October

Notification of Acceptance:
Thursday, 22 October

Website Copy Sent for Approval:
Monday, 9 November

Website Copy Approval and Package Payment Due:
Thursday, 12 November 

Online Sales Open & Launch:
First week of December

Printed Program Copy Sent for Approval:
Tuesday, 8 December

Printed Program Copy Approval Due:
Thursday, 10 December

Printed Program Launch:
Saturday, 13 February

Submit an application

All applications are managed through Eventotron which is a festival registration and management system that provides a fast, simple way to apply for the Tasting Australia associated event program.

All marketing approvals and payment of acceptance fee will also occur via this system. Eventotron is used by the biggest festivals around the world, including Edinburgh Fringe Festival and Sydney Fringe Festival.

Follow this step-by-step process:

Go to eventotron.com

Register as a new user
Note: if you applied for 2020 event, you can use your same credentials

Login using the email and password you just created
Note: if you applied for the 2020 event, you can use your same credentials to login and move to step 5.

Click on Complete your Profile if prompted

Search for Tasting Australia 2021 within Festival tab (not the event tab) in the top left hand corner

Click the blue Apply button

Enter event name – click on next
Note: Before applying for your 2020 event, we recommend you have your event concept formed. See page step 1 page 7 of our application booklet for more information

Work your way through the application form
You can save and revisit at any time before Sunday 18 October. 

Once all sections are complete select Click to complete your registration

If you have any issues throughout the application process, please contact us at tastingaustralia@sa.gov.au