Join the 2022 Tasting Australia Program Associated Events

In 2022, Tasting Australia presented by RAA Travel will be held from 29 April—8 May, for ten days and two big weekends across metropolitan Adelaide and regional South Australia.

The annual festival showcases the nation’s best alongside home-grown heroes – chefs, winemakers, distillers, producers, restaurateurs and more – delivering a full-bodied, locally grown offering that continues to attract international acclaim. Bold, fresh and uniquely South Australian experiences shape the program, with associated events a crucial part of the picture.

Tasting Australia presented by RAA Travel is a chance to celebrate the local hospitality industry and to support businesses in their recovery from a tumultuous time.

Through months of uncertainty we’ve reflected on the importance of gathering to enjoy food and beverages, and on the fact that these experiences are about much more than a meal. We connect with people, produce and place as well — elements Tasting Australia will continue to honour on its return.

In 2022 you can be part of the story. Join the Tasting Australia program and let the festival’s audience discover you.

About Associated Events  Benefits Get involved Key Dates Submit an application

Associated events are independently hosted and form part of the broader Tasting Australia program.

We encourage businesses to get involved and showcase their experiences to motivate people to travel to region or allow them to discover a new side of their favourite South Australian venues and products. This might be a dinner, a tasting, a foraging experience or breakfast… the only limit is your imagination. 

The most successful events in recent years have been experiential. Our audience wants to be immersed – they want to learn, eat, drink, watch and make. We encourage you to offer guests the opportunity to get off the beaten track, experience hands-on classes around your kitchen table or give them a tasting of food or drink they can’t try on any other day.

Each nominated event is assessed by festival director Simon Bryant and the event management team based on the three corner stones of Tasting Australia: People, Produce and Place. Acceptance into the program isn’t guaranteed, but we will work with interested parties where possible to provide opportunities to be involved.

All associated events must take place during Tasting Australia 2022 (29 April – 8 May).

Read more in our Associated Events Booklet.

Associated Event holders have the right to use the Tasting Australia trademark to market their event. They will also benefit from the overarching Tasting Australia marketing and communications activities for the entire festival and may receive additional support through various targeted digital, social and publicity campaigns. All ticket revenue from an Associate Event is passed on directly to the event holder.

Tasting Australia is a platform to showcase your product to a highly engaged and hungry audience – draw on the authority and industry respect the Tasting Australia brand has built over 20+ years; this is your chance to take part.

Explore the full list of benefits in our Associated Events Booklet.

Find all the information you need to know about Associated Events in our Associated Events Booklet.

In the booklet you will find:

• A detailed overview of Associated Events and some thought-starters on what kind of events resonate with the Tasting Australia audience
• A summary of the support you will get from Tasting Australia throughout the entire process
• A selection of event packages that work for all
• The step-by-step application process
• Instructions for how to submit your application
• An overview of the 2021 festival outcomes

Applications Close:
Wednesday, 27 October

Acceptance Advised:
Wednesday, 3 November

Website Copy Sent for Approval:
Wednesday, 17 November

Website Copy Approval and Package Payment Due:
Friday, 19 November 

Printed Program Copy Sent for Approval:
Tuesday, 7 December

Online Sales Open & Launch:
Wednesday, 8 December

Printed Program Copy Approval Due:
Friday, 10 December

Printed Program Launch:
Saturday, 26 February

All applications are managed through Eventotron which is a festival registration and management system that provides a fast, simple way to apply for the Tasting Australia associated event program.

All marketing approvals and payment of acceptance fee will also occur via this system. Eventotron is used by the biggest festivals around the world, including Edinburgh Fringe Festival and Sydney Fringe Festival.

Follow this step-by-step process:

	Go to eventotron.com
	Register as a new user Note: if you applied for the 2020 or 2021 events, you can use your same credentials
	Login using the email and password you just created Note: if you applied for the 2020 or 2021 events, you can use your same credentials and move to step 5.
	Click on Complete your Profile if prompted
	Search for Tasting Australia 2022 within Festival tab (not the event tab) in the top left hand corner
	Click the Apply button
	Enter event name – click on next Note: Before applying for your 2021 event, we recommend you have your event concept formed. See page step 1 page 8 of our application booklet for more information
	Work your way through the application form. You can save and revisit at any time before applications close. Note: For further detailed instructions related to your Eventotron application, refer to our step-by-step guide here.
	Once all sections are complete select Click to complete your registration

If you have any issues throughout the application process, please contact us at tastingaustralia@sa.gov.au