Partner with Tasting Australia

Tasting Australia presented by Journey Beyond is one of Australia’s longest running eating and drinking festivals. People, produce and place lie at the heart of its existence. Each autumn audiences step beyond a standard food festival and discover deliciously different experiences to feed their curiosity. Indulgent lunches with friends, boutique beverages served fireside in Town Square and menus created by world-class chefs are just a taste. The festival began in 1997 and continues to deliver both innovative events and the informal excellence our state does so well.

Facts and Figures

Tasting Australia presented by Journey Beyond is owned and managed by Events South Australia, a division of the South Australian Tourism Commission.

Tasting Australia is led by Festival Director Karena Armstrong (Salopian Inn, SA). The Food Curator is Kane Pollard (Topiary, SA), and Meira Harel and Banjo Harris Plane are Co-Drinks Curators.

More than 68,000 people visited the Town Square hub in Adelaide’s Victoria Square/Tarntanyangga over the 10 days of Tasting Australia 2023 – a festival record. Tasting Australia featured more than 150 events in all 12 regions of South Australia, with over 250 businesses engaged or featured and 83 per cent of all tickets sold.

Why join us?

Tasting Australia offers a range of commercial partnerships. We connect strong, innovative brands and organisations with government and business, as well as discerning local, national and international audiences.

Our team collaborates with partners to build a shared understanding of commercial imperatives and deliver tangible results. We’ll work with you every step of the way to ensure the audiences you seek are authentically engaged. We’re creative, passionate and ready to deliver quality programming, engaging content and immersive in-event activations.

Please get in touch to discuss how we can create a tailored package to meet your needs. Opportunities include:

Naming rights
Bespoke events and experiences
Social media & PR integration
Through the line marketing campaigns
Product trial
Product placement

Partner perspective

"Mitolo Family Farms' role as the presenting partner of the Tasting Australia Town Square Kitchen allowed us to proudly showcase our premium potatoes and onions to Australia's discerning food enthusiasts, as well as the incredibly talented chefs presenting at the event. As a South Australian-based business, this partnership not only delighted taste buds but also underscored the significance of sustainable, locally South Australian sourced ingredients. The synergy between our quality produce and the creative culinary minds at Tasting Australia was truly inspiring and we look forward to a flavourful partnership with Tasting Australia in the years to come."

– Lucy McFarlane, Mitolo Family Farms Marketing Project Manager