Sam Bygrave is the editor and founder of Boothby Media. He has worked in the drinks and bar industry for 20 years, as a bartender, wine and spirits buyer, and as a writer having spent eight years as editor of industry monthly Australian Bartender magazine.

He has written for international publications Drinks International, The Spirits Business, and Imbibe UK among others, and contributed to Neil Ridley and Joel Harrison’s book, Straight Up: More Than 550 Bars – The InsidersGuide to the World’s Most Interesting Bars and Drinking Experiences.

He is the Oceania academy chair for the World’s 50 Best Bars, serves on Tales of the Cocktail’s Spirited Awards judging panel, and was the head judge of the Australian Distilled Spirits Awards for three years.  

In 2014 Bygrave was listed as one of the top 10 cocktail and spirits writers in the world at Tales of the Cocktail’s Spirited Awards. He has also hosted the prestigious Bartender Magazine Bartender of the Year competition before an audience of 650 people for seven years, and numerous panel discussions on the spirits and bar industries.