Associated Event Benefits

Acceptance into the Tasting Australia program for associated event holders includes a range of benefits. 

It allows an associated event holder the right to use the Tasting Australia trademark to market their event. They will also benefit from the overarching marketing and communications activities for the entire festival and may receive additional support through various targeted digital, social and publicity campaigns. All ticket revenue from an associated event is passed on directly to the event holder, and likewise all costs associated with running the event remain the event holder’s responsibility.

Tasting Australia is a platform to showcase your product to a highly engaged and hungry audience. Draw on the authority and industry respect the Tasting Australia brand has built over 20+ years. This is your chance to take part.  

  • Provide access to national and international audience  

  • Platform to launch a new product, tour or experience  

  • Activating to captive food and beverage-loving audience  

  • Broadcast your brand to a wider audience  

  • Opportunity to collaborate with other businesses  

  • Be a part of Australia’s longest running food and beverage festival  

  • Inclusion in the Tasting Australia 2024 printed program – distribution in The Advertiser statewide, plus an additional 40,000 local and interstate copies  

  • Dedicated PR and marketing support  

  • Inbound interstate and international media  

  • Inclusion on the Tasting Australia website, e-newsletter and social media channels  

  • Dedicated contact person  

Associated Event Packages

When you submit your associated event application, you will have the choice from one of four marketing support packages. All packages include: 

  • Use of the Tasting Australia logo on marketing collateral~ 

  • Professional copywriting/editing of your event description  

  • Access to the SATC and Tasting Australia image suite to help promote your event 

  • Co-hosting of your Facebook event page through Tasting Australia Facebook (providing you create a Facebook event; we can help promote) 

  • Tasting Australia decal to display in your business in the lead up to the festival 

  • Online event page and ticketing platform 

 

PACKAGE 1 / NOT FOR PROFIT – $450 +GST / $0**   

  • One post on Facebook  

  • One post on Instagram Stories pre-event (IG Stories include link sticker to purchase tickets) 

  • Inclusion in printed program

PACKAGE 2 – $800 +GST

  • One post on Facebook  

  • Two posts on Instagram Stories pre-event (IG Stories include link sticker to purchase tickets)  

  • One eDM inclusion pre-event 

  • Inclusion in printed program 

PACKAGE 3 – $1,500 +GST

  • Two posts on Facebook  

  • One post on Tasting Australia’s Instagram feed   

  • One eDM inclusion pre-event 

  • One event feature on the Tasting Australia website program page* 

  • Inclusion in printed program

PACKAGE 4 – $3,000 +GST  

  • Two posts on Facebook  

  • One post on Tasting Australia’s Instagram feed   

  • Guaranteed social media coverage of your event on TA Instagram stories (event day coverage) #  

  • One inclusion in a grouped, paid social media carousel ad  

  • One feature in an eDM (lead article) ^  

  • One additional eDM inclusion pre-event 

  • One event feature on the Tasting Australia website program page* 

  • Inclusion in printed program 

 

Please note, guidelines for social media images apply. Images must be high resolution and cannot have an overlay of text or logos.

~Written approval of logo usage required. 

**Package 1 is $0 for not-for-profit charity organisations. If you wish to upgrade to package 2-4 only pay the difference in price. 

*Scheduled for minimum 7-day period pre-event. Layout of feature to be determined based on program design. A selection of image options is requested and must not contain any words. Images may be cropped and resized based on program design.

^Where more than one package 3 and package 4 include in article, ranking preference will be given on basis of event sponsorship, then alphabetically. 

#For in event social coverage, must be within 2.5-hour drive of Adelaide CBD. 

 

NEXT PAGE

Our Partners