Event & Marketing Resources

The most successful events in recent years have been experiential. Our audience wants to be immersed – to learn, eat, drink, watch and make. We encourage you to offer guests the opportunity to get off the beaten track, experience hands-on classes around your kitchen table, or discover food or drink they can’t try on any other day. Tasting Australia’s audience is seeking something new and special. Browse our gallery of recent associated events for inspiration, and keep the following in mind:

• Your event should have a unique selling point, setting it apart from your usual offerings.
• Consider adding experiential elements such as property tours, hands-on masterclasses, or dining in unique and unexpected locations.
• Collaborations have proven successful – think about partnering with venues or chefs that align with your brand
• Highlight delicious food and beverages, incorporating local produce wherever possible.
• Determine if your event is kid-friendly or consider hosting family-friendly events.
• Take weather and seasonality into account.
• Align your event with the Tasting Australia ethos: People, Produce, Place.

Event copy and images are crucial for promoting your event.  As part of your acceptance into Tasting Australia’s associated event program, your event description will be edited by a professional copywriter. The more detail you provide at the application stage, however, the better we can ensure your event is represented in an accurate and compelling way.

We reserve the right to edit the copy and/or imagery of your event listing(s) to align with our overall brand and messaging. We will work closely with you on both your website and printed program copy, ensuring your event is presented in the best possible light.
 

Copy guidelines

• Keep your event copy short and sharp. Functional information, including event inclusions, will be listed as bullet points at the bottom of your listing.
• Reiterate the venue location within the event description.
• Highlight the unique elements of your event that differentiate it from your regular offerings. This could include chef collaborations, experiential elements, or special produce.
• Provide as much detail as possible in the event inclusions to clearly demonstrate the value for money of your event.
   

Image guidelines

• Your image/s should be clear and high-resolution (minimum 2MB). 
• Whenever possible, invest in high quality images that can be used across your campaign.
• Your image/s should enhance your event listing and accurately represent your event offering.
• Consider how your image will display on the website—Landscape images work best.
• Avoid including text in your image; all important information will be provided in the event listing.

Upon acceptance into the Tasting Australia associated event program you will receive a Marketing Toolkit to help you promote your event through your own channels. While your associated event package includes marketing benefits on Tasting Australia’s channels, it's equally important to promote your event through your own platforms.

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