Tasting Australia Overview
For more than two decades Tasting Australia presented by Journey Beyond has served up innovative events and indulgent adventures. It celebrates the delicious possibilities of eating and drinking, always inviting guests to discover what’s new on the menu.
In 2024 Tasting Australia drew over 78,000 visitors to its hub – Town Square in Victoria Square/Tarntanyangga – with more than 100 sold-out events across Adelaide and regional South Australia.
South Australia’s beautifully unique food and beverages shone at over 200 events in all 12 regions, supporting and utilising more than 260 local South Australian businesses during the 2024 event.
Each year we invite guests to explore, to discover something new and to support our community of passionate producers.
Learn more about Tasting Australia.
Media coverage
“Three things go through my mind after Tasting Australia each year.
One: how did I cram so much good food and drink into such a short space of time?
Two: how much is property in Adelaide, again?
And three: this is the best food party in the country. It's always a joy to be in South Australia, but none more so than during Tasting Australia.”
– Journalist Max Veenhuyzen
In 2024 Tasting Australia presented by Journey Beyond generated record earned media coverage, attracting more than 4,265 media items with a combined potential reach of over 60 million people.
Local and national media coverage included features in Sunrise, TODAY Show, ABC News Breakfast, Sydney Morning Herald, The Age, Escape, Luxury Travel, The Australian, Australian Financial Review, InDaily, CityMag, GLAM Adelaide, The Advertiser, SA Life and FIFTY+SA.
Digital coverage
Engagement with Tasting Australia content via digital platforms and social media channels is as strong as ever, and still growing. The event speaks to a dedicated network of followers across Instagram, Facebook, YouTube, email and the Tasting Australia website.
- INSTAGRAM FOLLOWERS – 45.6K
- FACEBOOK FOLLOWERS – 34.9K
- EMAIL SUBSCRIBERS – 30K
The Tasting Australia website received over 585K visits across the 2024 campaign. This number was up by 60% on the previous campaign. South Australians represent 68% of the audience, with 32% located outside the state.
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