Tasting Australia Overview
For more than two decades Tasting Australia presented by RAA Travel has served up innovative events and indulgent adventures. It celebrates the delicious possibilities of eating and drinking, always inviting guests to discover what’s new on the menu.
In 2023, Tasting Australia drew over 68,000 visitors to its hub – Town Square in Victoria Square/Tarntanyangga – with more than 110 Tasting Australia events sold out across Adelaide and regional South Australia.
South Australia’s beautifully unique food and beverages shone at over 150 events in all 12 regions, supporting and utilising more than 250 local South Australian businesses during the 2023 event.
Each year we continue to invite guests to explore, to discover something new and to support our community of passionate producers.
Learn more about Tasting Australia.
Media coverage
“Three things go through my mind after Tasting Australia each year.
One: how did I cram so much good food and drink into such a short space of time?
Two: how much is property in Adelaide, again?
And three: this is the best food party in the country. It's always a joy to be in South Australia, but none more so than during Tasting Australia.”
– Journalist Max Veenhuyzen
In 2023 Tasting Australia presented by RAA Travel generated record earned media coverage, attracting more than 2,800 traditional media items with a combined potential reach of over 60 million people.
Local and national media coverage included features in VOGUE, Harper's Bazaar, Australian Gourmet Traveller, The Urban List, Good Food, The Advertiser, New Zealand Herald, Sydney Morning Herald, 9Honey, Delicious, Broadsheet, 7NEWS, 9NEWS, 10 News First and national TV broadcast on Studio 10, ABC National Breakfast, Weekend Sunrise and Sunrise.
Digital coverage
Engagement with Tasting Australia content via digital platforms and social media channels is as strong as ever, and still growing. The event speaks to a dedicated network of followers across Instagram, Facebook, YouTube, email and the Tasting Australia website.
- INSTAGRAM FOLLOWERS – 41.7K
- FACEBOOK FOLLOWERS – 33.8K
- EMAIL SUBSCRIBERS – 29.2K
The Tasting Australia website received over 357K visits across the 2023 campaign. This number was up by 20% on the previous campaign. 70% of the audience are South Australian, with 30% located outside of South Australia.
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