How to apply


1. Develop your event concept

The most successful events in recent years have been experiential. Our audience wants to be immersed – to learn, eat, drink, watch and make. We encourage you to offer guests the opportunity to get off the beaten track, experience hands-on classes around your kitchen table or discover food or drink they can’t try on any other day. They want to share something new and special. 

  • The best events are experiential 
  • Have a unique selling point 
  • Collaborate with others 
  • Consider school holidays, family involvement 
  • Hero delicious food and beverage 
  • Consider weather and seasonality  

Styles of previous events:

  • Tours: Walk, bike, car, helicopter, forage, indigenous
  • Breakfast, lunch 
  • Art and culinary 
  • Tastings
  • Masterclass 
  • Eating 
  • Learning  

Consider the Tasting Australia ethos:

  • People  
  • Produce  
  • Place  

 Watch our 2023 event video to get inspiration:



2. Submit your online application

Complete your online application by Wednesday 4 October 2023. 


3. Notification of acceptance

The Tasting Australia creative team will review all applications and advise of acceptance into the program by Wednesday 11 October 2023. 


4. Approval of your online event listing 

On Thursday 9 November 2023 you will be sent any revisions to your website copy. You will be required to approve this by Thursday 16 November 2023. Please mark this date in your diary as the timeframe for approval is tight. 


5. Payment of acceptance fee  

A fee, dependant on your chosen package, is payable by the applicant via the Eventotron portal. This is due by Thursday 16 November 2023. Your event will not be listed on the Tasting Australia website or in the printed program until payment is received. 


6. Program launch

All associated events will launch online in the first week of December 2023. The Tasting Australia printed program will be released and distributed in February 2024. 


7. Approval of printed program listing  

On Thursday 9 November 2023 you will be provided with your printed program copy (shorter than website copy) for approval by Thursday 16 November 2023.  


Please note, an additional $1,000 fee is payable if your application is submitted after Wednesday 4 October 2023 (payable in addition to the SATC’s promotion services fee).